" KEEP IT SIMPLE " Most people are stranded or lost for no more than 24 hours, knowing that it becomes easy to weed out and only carry exactly what you need to survive a night in the woods away from civilization. Norden gear lives by this rule and it is reflected into the design philosophy from our UCR harness to the Ascent blade. There’s a saying, “ounces equal pounds and pounds equal pain.” You don’t want to build out an extravagant wilderness survival kit only to weigh you down, take up room in your pack and ultimately leave in the truck or at home. These tools should be reliable, lightweight, rugged and easily operated with simple motor functions.
Norden is a team of people who live life outdoors. From all walks of life and areas of the country, there is a vast amount of experience and knowledge that goes into the designs and creation of our gear.